Cookie Policy

2.1 Definition of Cookies

Cookies are small text files that are stored on your computer, smartphone, tablet, or other device when you visit a website. They contain information about your browsing activities and preferences, and they allow websites to "remember" your actions and preferences over time.

Cookies typically contain two pieces of information: a unique identifier and information about the website that created the cookie. When you return to a website, the website reads the cookie to recognize you and customize your experience.

2.2 Types of Cookies by Duration

2.3 Types of Cookies by Origin

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our Service and cannot be disabled without severely affecting functionality. They do not require your consent as they are necessary to provide services you have requested.

3.2 Functional Cookies

These cookies enable enhanced features and personalization. While not strictly necessary, they significantly improve your user experience on Escortastic.

3.3 Performance and Analytics Cookies

These cookies collect information about how you use our Service, helping us improve functionality, identify popular features, and optimize user experience. All data collected is aggregated and anonymized.

3.4 Advertising and Marketing Cookies

These cookies are used to deliver relevant advertisements, measure campaign effectiveness, and limit ad frequency. They may track your browsing activity across different websites.

Note: You can opt out of personalized advertising by adjusting your browser settings or using industry opt-out tools. See Section 6 for details.

4.1 Essential Service Functionality

• User Authentication: Maintaining your logged-in state as you navigate between pages, preventing the need to re-enter credentials repeatedly;
• Profile Management: Enabling profile creation, editing, photo uploading, and publishing workflows;
• Payment Processing: Facilitating secure subscription purchases, credit purchases, and payment verification through Stripe;
• Search and Discovery: Powering search functionality, filtering options, and profile browsing features;
• Favorites and Bookmarks: Storing your saved profiles, likes, and bookmarks for quick access;
• Dashboard Functionality: Providing advertisers with analytics, performance metrics, and account management tools;
• Session Management: Maintaining shopping cart state during subscription purchases and multi-step processes.

4.2 Personalization and User Experience

• Customized Content: Showing relevant profile suggestions based on your viewing history and preferences;
• Location-Based Features: Displaying profiles from your preferred locations and regions;
• Recently Viewed Profiles: Maintaining a history of profiles you've viewed for easy revisiting;
• Saved Preferences: Remembering your language, display settings, and search preferences;
• Recommended Profiles: Suggesting profiles similar to ones you've liked or bookmarked;
• Persistent Filters: Retaining your search filters across sessions for convenience;
• Optimized Navigation: Improving site navigation based on common user paths.

4.3 Analytics and Platform Improvement

• Usage Analysis: Understanding which features are most popular and which need improvement;
• Traffic Patterns: Analyzing peak usage times, geographic distribution, and user demographics;
• Conversion Tracking: Measuring how many visitors become advertisers and purchase subscriptions;
• Feature Testing: Conducting A/B tests to optimize user interface and feature design;
• Performance Monitoring: Identifying slow-loading pages and technical bottlenecks;
• User Journey Mapping: Understanding the path users take from discovery to conversion;
• Search Optimization: Improving search algorithms based on query patterns and result engagement;
• Mobile vs Desktop Analysis: Optimizing experiences for different devices and screen sizes.

4.4 Security and Fraud Prevention

• Account Protection: Detecting unauthorized login attempts and suspicious account activity;
• Payment Fraud Detection: Identifying potentially fraudulent transactions and stolen credit cards;
• Bot Prevention: Distinguishing between legitimate users and automated bots or scrapers;
• Multiple Account Detection: Preventing users from creating multiple accounts to circumvent policies;
• CSRF Protection: Validating that form submissions and actions originate from legitimate users;
• Rate Limiting: Preventing spam, abuse, and denial-of-service attacks;
• Suspicious Activity Alerts: Triggering security challenges when unusual patterns are detected;
• Payment Verification: Working with Stripe's fraud detection systems to verify transactions.

4.5 Marketing and Advertising

• Targeted Advertising: Displaying relevant ads based on your interests and browsing behavior;
• Remarketing Campaigns: Showing ads to users who have visited our site but haven't subscribed;
• Campaign Attribution: Tracking which marketing channels are most effective in driving sign-ups;
• Email Campaign Optimization: Measuring open rates, click-through rates, and conversions;
• Referral Tracking: Attributing new users to referral sources and affiliate partners;
• Ad Frequency Management: Controlling how often you see the same advertisement;
• Conversion Optimization: Testing different ad creatives and landing pages to improve results;
• Lookalike Audiences: Finding new potential advertisers similar to our existing customers.

5.1 Payment Processing - Stripe

Purpose: Secure payment processing, fraud detection, and PCI compliance.

Cookies Set: Stripe-related cookies for payment security and fraud prevention.

Data Collected: Payment information, billing addresses, transaction details, fraud risk scores.

Privacy Policy: stripe.com/privacy

Stripe is PCI-DSS Level 1 certified and handles all sensitive payment data securely.

5.2 Analytics - Google Analytics

Purpose: Website traffic analysis, user behavior tracking, and performance monitoring.

Cookies Set: _ga, _gid, _gat, _gac

Data Collected: Page views, session duration, bounce rates, traffic sources, user demographics (anonymized).

Privacy Policy: policies.google.com/privacy

Opt-Out: Install the Google Analytics Opt-out Browser Add-on

5.3 Advertising - Google Ads

Purpose: Display advertising, remarketing, conversion tracking, and audience targeting.

Cookies Set: _gcl_au, IDE, DSID, conversion tracking cookies

Data Collected: Ad impressions, clicks, conversions, browsing activity across Google Display Network.

Privacy Policy: policies.google.com/privacy

Opt-Out: Visit Google Ad Settings to control personalized advertising

5.4 Social Media - Facebook Pixel

Purpose: Social media advertising, remarketing, lookalike audience creation, conversion tracking.

Cookies Set: _fbp, fr, and other Facebook-related cookies

Data Collected: Page visits, conversion events, user interactions, demographic information.

Privacy Policy: facebook.com/privacy

Opt-Out: Adjust your Facebook Ad Preferences

6.1 Cookie Consent Banner

When you first visit Escortastic, you'll see a cookie consent banner that allows you to:

• Accept all cookies with one click;
• Customize your preferences by cookie category;
• Accept only necessary cookies and reject optional ones;
• Review detailed information about each cookie category.

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the website footer.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

• View what cookies are stored and delete them individually or all at once;
• Block all cookies from being set;
• Block third-party cookies while allowing first-party cookies;
• Clear all cookies when you close your browser;
• Set exceptions for specific websites.

6.3 Mobile Device Settings

On mobile devices, you can control tracking through your device settings:

• iOS: Settings → Privacy → Tracking → Disable "Allow Apps to Request to Track"
• Android: Settings → Google → Ads → Opt out of Ads Personalization

6.4 Opt-Out of Interest-Based Advertising

You can opt out of personalized advertising from participating companies:

• Digital Advertising Alliance: optout.aboutads.info
• Network Advertising Initiative: optout.networkadvertising.org
• European Interactive Digital Advertising Alliance: youronlinechoices.eu

6.5 Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals to websites. However, there is currently no industry standard for how websites should respond to DNT signals. Escortastic does not currently respond to DNT signals, but we honor other opt-out mechanisms described in this Policy.